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Tucked away in a back alley near Gwangan Elementary School, Loveurth is a vegan restaurant that serves vegan versions of familiar foods. From casual dishes to filling, hearty meals, this innovative diner continues to embark on diverse experiments that transcend culinary boundaries. Building upon their experience and insight into vegan food, Co-CEOs Kim Han-sol and Jung Myeong-won transform familiar classics, such as rice bowls, pastas, udon dishes, and soups, into vegan equivalents with a fun and playful twist. Since offering an extensive vegan menu is no easy feat, Loveurth instead tweaks its menu every once in a while so that it can better provide customers with gastronomic pleasure derived from a diverse compendium of vegan cuisine.